Tools: Figma & Adobe Photoshop
Role: Sole Creator
Duration: February 2024 - March 2024
The idea for this branding concept stemmed from New York’s lack of public rooftops that don’t cost an arm and a leg to enter. This is in contrast to the amount of public spaces available worldwide. The most important part is that the space prioritizes community and mental health. From here, I decided to create a brand around this fictional space, starting with a website. One of my favorite parts was also coming up with the copy because I was passionate about my vision.