Tools: Figma, Adobe Photoshop, & Calvary
Role: Sole Creator
Duration: May 2026
Madrugada
June, 2026
Madrugada is a conceptual music festival born from my love of designing for music and culture. The festival is centered around Latin American artists and is set in the vibrant heart of Mexico City. The visual identity blends modern festival culture with inspiration from traditional Aztec symbolism. I chose to feature a bold yellow and deep green palette that reflects the balance of light and dark while staying rooted in natural tones. The primary mark is inspired by the Aztec Sun Stone, serving as a modern tribute to the region's rich cultural heritage.