Madrugada is a conceptual music festival born from my love of designing for music and culture. The festival is centered around Latin American artists and is set in the vibrant heart of Mexico City. The visual identity blends modern festival culture with inspiration from traditional Aztec symbolism. I chose to feature a bold yellow and deep green palette that reflects the balance of light and dark while staying rooted in natural tones. The primary mark is inspired by the Aztec Sun Stone, serving as a modern tribute to the region's rich cultural heritage.
Translations:
Estadio Del Sol/De La Luna = Sun/Moon Stage
Indie Latino Encontro Su Lugar = Latin Indie Found It's Place
Musica Debajo Del Quinto Sol = Music Under The 5th Sun (refers to the Aztec myth of The 5 Suns)
***Both of the headlines sound way better in Spanish than in English. Trust me.
